- 20 Mar
Dependent on New Technologies?
These days, it seems unusual and impossible not to own a smartphone, a computer or a tablet. New technologies are used daily to receive and divulge information spontaneously. Whether it is to be connected to others, to search for jobs, create a company, or to work. This reliance becomes a habit, even a spontaneous need.
Despite this quasi addiction, we nonetheless are able to notice the added value of being connected to all the machines that are available on the market. Contrarily, when we experience a bug on our computer that causes it to stop functioning or when for some reason our emails can not be received – or – worse! – when there is a fire in the data center of the host of our website, we panic and realize that we are indeed powerless against these machines!
What to do?
Get backups on hard drive or replace the machine with another one. Otherwise, we helplessly wait for the affected machine to work again!
But can we wait? … being now so demanding that all these machines function well constantly?
We realize how internet is changing our lives every day and how we need to adapt to the new era and not the system to adapt to us.
Indeed, everything is becoming virtual, digital, and intangible: exchanges, connections, friends, leisure, and of course work!
There is more talk about “digital transition” or “digital transformation”.
Digital transformation concerns as much the web user as the firm:
• 247 billion e-mails are sent daily worldwide according to Steelcase.
• 65% of companies are present on the Net, but only 14% sell online
• The value of e-commerce has tripled since 2007
• 19% of SMEs made purchases online
• 60% of French citizens have already interacted online at least once with the Administration
• 65% of businesses have a website
• 33% of companies have invested in management software and “reporting”
• The organizational rigidity is the main obstacle to the digitalization of businesses in France
• Digital transforms competition, customer experience, the offer of digital products, decisions, processes
• Digital transformation is done in 3 steps: building and communicating a digital vision, defining the transformation plan and starting the global transformation
With Internet, we identify new opportunities and set better conditions to be more efficient at work. It makes our approach easier, more accessible and even freer.
For example, we appreciate the online tutorial that helps any web user to be trained.
The presentation of this educational tool is very interesting because it shows how quickly we can learn a task, by viewing a method or concrete examples.
This concept of online learning came from the American universities, with Mooc “Massive Online Open Course” to all.
Between theoretical training courses and customized business paid programs, without having to leave the company, employees are able to train online in an interactive playful and pragmatic way.
Some who can’t get funded training in France can “reinvent” their career through MOOCs and enhance their profile on social networks in order to be contacted and hired…
This dream is now a reality thanks to the development of MOOCs and the more professional versions, the COOC (“corporate online open courses”, courses to employees or customers) and SPOC (“small private online shopping”, private specialized courses).
This self-learning approach well completes the existing training and creates a team dynamic in the company.
MOOCs have the advantage of being freely accessible to the greatest ones. In France, one MOOC reference site available is france-universite-numerique.fr , which compiles courses from the major French universities and schools.
The law of March 5, 2014, entered into force on 1 January 2015, states that training “can be done fully or in part by distance, if necessary outside the presence of those responsible for supervision”.
Our firm, Performance Outside the Box proposes customized online training in business strategy, communications, and management for those who prefer to learn in a more private way, without displacement and while fitting their schedules.
Through the Web, we now also assist in hosting interactive meetings (www.wisembly.com) which leads to interaction and transparency, which can’t be found at times in physical meetings.
Of course, the advantage of the Internet is making available a business operated from home to a worldwide market!
As per Frederic Mazzella, President of BlaBlaCar: “the magic of new technologies is able to adapt and anticipate market changes.” It’s a great source of information in terms of data mining.
In 2000, it would have taken one or two years to build a business and obtain the right tools.
New technologies are changing entrepreneurs’ lives, from creation to daily management.
Via the internet, communication is facilitated and thus client approach is also completely redesigned.
Either via a website or a marketplace, traditional trade has been profoundly changed.
Over 63% of French Internet users purchased online in 2014 and marketplaces’ sales (Amazon, eBay, etc. …) increased by 50% between 2012 and 2013, according to the e-commerce Federation and distance selling Fevad.
Consumer insight is also more precise, thanks to a “reporting” that is much more widespread and centered.
This global communication is accessible, faster – its impact is more decisive.
Regarding customer relationships and loyalty, we can deploy a “community management” device and a CMS “Content Management System”, which allows us to listen to our customers on social networks and respond to them across different channels where they are. Indeed, some companies and organizations insert a “pop up” chat online in order to respond immediately to the web user.
Also, we can listen on the web to all that is said about us and our competitors.
This information is divided into 30 categories, each corresponding to customer satisfaction KPI. We send these reports to all of our sites and each performance indicator (KPI) is supported by a manager who optimizes it. This improves responsiveness which enables us to redirect our strategy and mobilize our forces to target the very high customer satisfaction.
Mobility is enhanced because every day, our new mobile and collaborative tools allow us to share information quickly and simply – working with the other side of the world.
To quote Lawrence Allias, founder of the agency Josiane: “everything is too fast to go without. I have an office on my smartphone. But I can lose my PC or laptop, it does not matter because everything is online via the Cloud that has allowed companies to reduce their IT infrastructure by accessing resources hosted by third parties on Internet.”
What is good is that small businesses have access today to more powerful tools like those used by large companies.
However, if new technologies have not changed, the entrepreneurial act remains a risk and if the product is not good, it will not work. Similarly for the hyper-connected, there are many tools and applications, but we have to focus on the essentials to create value.
The digital future is a chance for France and its companies to have nice room for improvement.
Accelerating their digital transformation, they can double their growth. The delay in France is not explained by cost but by resistance to change and lack of skills.
No area is untouched by dematerialization.
The creation of new concepts, new activities and new requirements is now possible with Internet, such as “crowdfunding” to renew the investment sources, to raise money from Internet users.
You will also discover “crowdconsulting” to which our firm belongs!
Indeed, more responsive and less intensive than large firms, nebulae experts meet through the internet to provide (in record time) information and strategic analyzes. Companies are all ears because, as the CEO of Fujitsu France, Hervé Garnousset, stated “as a business leader, I expect some commitment of these experts, now available anywhere, anytime.”
Our firm, which responds to this unmet need, assists quickly and easily any organization in optimizing their resources and highlighting their employee’s skills by identifying the potential of each.
Our multilingual team, with strong intercultural management abilities, highlights global brainstorming via the internet to capture information and analyze from as many sources as possible through its connection to all areas of human activity.
In our businesses coaching and proximity services, our firm focuses on dialogue and customization rather than ready-made solutions. Our missions are billed by the hour or by the mission to bring quality and efficiency to businesses, while favoring long-term support.
The digital revolution where French companies are changing assumes more agility.
As noted by Klaus Schwab, Founder and Chairman of the World Economic Forum: “We are trading a world where the big eat the small for the one where the fastest eat the slow.”
In fact, new technologies are changing not only the ways people act, behave, buy, and think but also the ways in which they work.
But the rules, processes, and structures of organizations are often too numerous and complex for them to smoothly adapt to changes they face.
The many internal procedures in these companies often lead people in them to a fragmentation of spots, a loss of direction, and a self-generating suffering at work (absenteeism, psychosocial disorders, and burn out).
Similarly, the different rules to which employees are constantly subjected to result in a stagnation of their individuals. They are unable to take action and can’t best address the needs of their customers and their own needs either.
Thus, human, knowledge, and information capital or partner capital accounts of intangible assets must be considered by companies.
That is why our firm, Bespoke Services, accompanies French companies on the spot or online to improve any organization, valuing the existing potential and bringing employees to the same objective.