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Video: Leading Your Company’s Digital Transformation

  • Video: Leading Your Company’s Digital Transformation

    Business leaders hear plenty about how digital technology can transform a business, but so much of the discussion focuses on technology-based companies like Amazon, Apple, Facebook and Google that executives at traditional companies might be forgiven for thinking that only high-tech startups can achieve digital transformation.

     

    George Westerman of the MIT Center for Digital Business explains how business executives can drive digital transformation within established companies.

     

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